The eCommerce Growth Lab – growth, not guesswork

A campaign here and there doesn’t drive growth. It takes a partner who thinks further, works systematically, and takes outcomes personally. In this industry, there’s a lot of talk, but very few results. That’s why we exist: to generate growth based on commercial acumen, not guesswork.

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About us

WHY CHOOSE VILLI

Our growth process is built on the ability to see and prioritize

We don’t just focus on ads or campaigns – we build the foundation for long-term growth.
Villi unites strategy, data, technology, and execution into one seamless model where everything aims at business growth – not just visibility.

We help you understand where growth truly comes from, and we put it into action together. With a clear framework, your sales grow, customer experience improves, and decisions are made on data – not guesswork.

If you want to grow your online store with focus and purpose, Villi is your partner – not just on campaign days, but every day.

Straightforward focus – we do only what makes an impact.

Hands-on, not just guidance – execution, not endless instructions.

Trust built on results – we prove first, then sell.

Selective and ambitious – we don’t work with everyone, only with the right ones.

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I have experienced that in our collaboration, ownership of agreed matters has naturally shifted toward Villi, which frees us to focus on tasks that support our common goal, develop our own operations, and learn new things from Villi’s team.

Jani Kortelainen

karkkainen.com

Warm recommendations! I’ve been surprised by how comprehensively Villi has developed our online store. Through our collaboration, sales have grown significantly, and we’ve received clear guidelines for further development. I’m truly satisfied!

Maria

koiratarvikehaukkula.fi

Effective collaboration. Results have been achieved, and things have been handled as agreed.

Ilja Itkonen

fanaticaudio.com

Really fast communication. Messages are usually responded to within a couple of minutes, and issues are resolved immediately, not next week. There has been a noticeable difference in results and efficiency compared to the previous provider.

Patrik

sisustus1.fi

"I particularly appreciate Villi’s service model – it fits perfectly for a company of our size and growth ambitions."

Kati Partanen

twistbe.fi

“At Villi, everything is under control, and they have a clear vision of how to deliver results."

Sami Mäkelä

fiksuapteekki.fi

Villi-Growth

You can’t grow, if you don’t know your next move.

Our growth process is built on our ability to predict and prioritise: one critical action at a time. It cuts through the noise that slows eCommerce down: scattered efforts, vague ownership, and lost focus. We make sure the next right step is always clear. And gets done.

Insights, not guesses: data analytics that drives decisions

We analyze far more than just Google Analytics. Our lens covers the entire eCommerce ecosystem: traffic sources, product data, advertising, newsletters, automations, and conversion paths. Every detail is measured, benchmarked against past performance and market averages. The result: a complete picture, genuine insights, and clear actions to take from day one.

Scalable Google Ads: not clicks, but the bigger picture

Low click price combined with high conversion rates = a scalable, profitable growth engine. In a year, we’ve managed €1.6M in Google Ads budgets and generated €22M in sales. Average client return: over 1300%.

Product data fuels sales. If it’s done right

Too many SMEs suffer from poor product data. Google can’t read their products, Merchant Center doesn’t support sales, and most listings are never seen by consumers. We optimize the data so Google can correctly understand as many products as possible and show them to the right searchers. This way, the maximum number of products get the chance to compete for the best positions. The outcome: lower CPCs, higher conversion rates, and products positioned to win.

Conversion optimization removes friction from the buying journey

Conversion optimization is more than tweaking a single page. We review the entire path, from ad click to thank-you page. The biggest blocker is almost always the same: a slow, complicated purchase path. We fix bottlenecks on the homepage, product pages, cart, or checkout. The outcome: more sales from the same traffic, and a buying experience that brings customers back.

Automations boost first orders and repeat sales

We design a comprehensive automation system that strengthens the entire sales process. Automations guide the customer smoothly from first touch to purchase and beyond: engaging, reinforcing, and bringing them back to buy again. They maintain and deepen the customer relationship, making the first purchase easier and repeat purchases more likely. The result: more sales and lower acquisition costs.

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