twistbe.fi

Starting point

Twistbe Oy was seeking the right partner to reach its next growth phase. Our collaboration began with a comprehensive, data-driven development of the e-commerce store and sales strategy, enabling continuous sales growth of over 20% per month compared to the previous year. The collaboration remains active, with ongoing optimization focused on Google Merchant Center product data, the Google Ads account, and supporting Klaviyo email marketing automations.

Background and client

Twistbe Oy is a natural cosmetics company with an annual revenue of approximately €3 million. The company offers a comprehensive range of skincare products and is developing its newly launched LYOS (Love Your Own Skin) product line. Twistbe was among Vill’s first clients, and our collaboration continues as active development work focused on ensuring long-term growth and profitability.

Challenges

Before the collaboration, Twistbe struggled to find the right partner and focus for internal development efforts. Challenges in the sales process and its optimization according to best practices were critical issues to address for achieving sustainable growth. Although various partners and trainings had been tried, the desired results could not be achieved without a clear data-driven approach.

Solution

In the collaboration, we began addressing Twistbe’s challenges using data and visual analysis, which provided a clear understanding of the starting point and required actions. We conducted a comprehensive audit covering over 500 points and analyzed the e-commerce store’s key metrics. Critical areas for improvement were identified, and since then, we have focused on systematically addressing them together with Twistbe.

Implementation

The collaboration began with a thorough audit of the e-commerce store, followed by two workshops: the first focused on analyzing the current situation, and the second prioritized development actions and created a strategy to enable growth. Development work continues as a close, ongoing monthly collaboration, with results monitored in weekly meetings.

Results

During the collaboration, Twistbe’s sales have consistently grown by over 20% per month, with the record sales month exceeding €200,000. This sustained growth has strengthened business profitability and enabled additional investments in development. Twistbe can now grow online profitably from the first order, and development work continues actively to achieve new goals.

Learnings and benefits

Our experience with Twistbe has shown that comprehensive development and focusing on the right areas using data are key to achieving long-term success. Even in the highly competitive natural cosmetics market, where price pressure is common, Twistbe has managed to differentiate itself through a sustainable, data-driven strategy that supports continuous growth.