kauppa.lasitehdas.com

Starting point

Suomen Lasitehdas Oy faced challenges with its outdated e-commerce platform, inadequate marketing strategy, and poor product information presentation. E-commerce development was slow and costly, and decisions were often made instinctively without clear data guidance. This hindered growth and the achievement of business objectives.

Background and client

Suomen Lasitehdas Oy manufactures and sells mirror products suited to Scandinavian interior design. The company has grown to generate over €3 million in revenue and expanded into international markets. E-commerce is a central part of the business, and its development has been driven by data.

Challenges

The company’s old WooCommerce e-commerce platform was difficult to develop and update, product information was incomplete, and the marketing strategy was not optimized. Without clear data utilization, achieving growth was slow and costly.

Solution

Vill’s team built a new Shopify e-commerce store, optimized Google Merchant Center data, and implemented Klaviyo email marketing. Each development step was based on careful analysis and monitoring of key financial metrics. Google Ads campaigns and SEO were continuously refined using data, enabling sales growth and the attainment of a market-leading position.

Implementation

The project began with the construction of a new Shopify e-commerce store and the update of the marketing strategy. Vill’s team worked closely with the client to ensure that all actions were strategically justified and supported long-term growth. Development work remains active, with new features continuously added based on ongoing analysis.

Results

E-commerce sales increased 3.5-fold during the collaboration. Data-driven decision-making and analysis-based development initiatives made Lasitehdas the market leader in mirror sales, with each development step supporting business growth and profitability.

Learnings and benefits

The collaboration has shown that, although selling mirrors online can be challenging due to the high price point, it is achievable with the right strategy and data-driven development. The client now has an e-commerce store that supports continuous business growth and development.