Complicated payment process, inefficient advertising, and lack of automation
Start of cooperation
March 2025
E-commerce revenue before cooperation
(not disclosing the exact amount)
E-commerce revenue now
(not disclosing the exact amount)
How was Origopro’s usability-related technical debt reduced?
Starting point
Development debt in e-commerce conversion had accumulated over the years. The checkout process was complex. Google Ads was underperforming and not aligned with best practices. Klaviyo had not been implemented.
Background and client
Company: OrigoPro. Industry: online and brick-and-mortar sales of outdoor, camping, and professional equipment.
Challenges
Long-standing technical and usability-related development debt. A complex payment process that hindered conversion. Ineffective or improperly executed paid advertising. Lack of automation.
Solution
A clear development plan was created to address the e-commerce platform’s development debt. The shopping cart and checkout processes were redesigned, and payment options were expanded. Klaviyo automations were built and implemented according to best practices. Regular monthly data analysis was initiated to identify growth opportunities.
Implementation
Streamlining the checkout process and optimizing for mobile use. Rebuilding the Google Ads strategy and campaigns. Designing and implementing automated communication in Klaviyo.
Results
Monthly sales increased by 107%. Google Ads-driven sales grew significantly (+40%). The share of sales from automation also rose (+15%).
Learnings and benefits
Long-standing development debt can be reduced quickly when development initiatives are planned and executed in parallel. Streamlining the payment process and implementing appropriate automation directly impact conversion and sales.
Final summary
Collaboration with OrigoPro resulted in significant sales growth and improved e-commerce usability by effectively addressing technical challenges, paid advertising, and automation.
Final summary
Working with OrigoPro led to significant sales growth and enhanced e-commerce usability by systematically addressing technical challenges, paid advertising, and automation.
Ongoing monthly actions in continuous cooperation
Monthly data analysis of key metrics
Bi-weekly development meeting
Ongoing optimization of Google Ads campaigns
Development and segmentation of automated communication
Villi leads and delivers ecommerce growth as a whole. We bring strategy, data, technology, and execution together into one operational model focused on developing your business – not just visibility or campaigns.
