Seeds, tulip bulbs, and flower planting accessories
E-commerce platform
Shopify
Customers
B2C
Main challenges
Seasonal-dependent sales, absence of advertising and automation
Start of cooperation
March 2024
E-commerce revenue before cooperation
33 000 €/mo
E-commerce revenue now
95 000 €/mo
How was Kukkatarhurit's sales growth achieved year-round through paid advertising and data analysis?
Starting point
E-commerce sales spikes were seasonal, with many slow months. Google Ads advertising was not in use. Klaviyo was not in use. The potential of email marketing and paid advertising was not utilized systematically.
Background and client
Company: Kukkatarhurit Industry: Specialty garden store, focusing on flower planting accessories, seeds, and bulbs
Challenges
Seasonal-dependent sales. Lack of advertising and automation. Building consistent year-round sales.
Solution
E-commerce development priorities were set across different areas. Development work was started simultaneously in Klaviyo, conversion optimization, paid advertising, and organic traffic. Development was guided through monthly data analysis. A profitable growth model was built.
Implementation
Google Ads advertising was implemented according to best practices. Email marketing was built and automated in Klaviyo. E-commerce conversion paths and content were developed to support ongoing sales.
Results
Sales grew by +346%. Google Ads generated +72% more results. Automation was +104% more effective.
Learnings and benefits
Seasonal-dependent sales can be balanced with a data-driven strategy. The combination of advertising and automation delivers significant results in a short time.
Final summary
The collaboration delivered significant sales growth for the Kukkatarhurit online store and established a sustainable foundation for more consistent year-round revenue.
Final summary
The collaboration brought significant sales growth to the Kukkatarhurit online store and created a sustainable foundation for steadier year-round revenue.
Ongoing monthly actions in continuous cooperation
Monthly data analysis of key metrics
Bi-weekly development meeting
Continuous optimization of Google ads
Development of newsletter strategy and automations
Villi leads and delivers ecommerce growth as a whole. We bring strategy, data, technology, and execution together into one operational model focused on developing your business – not just visibility or campaigns.
