E-commerce traffic accelerates with an optimized conversion path and managed advertising!
Starting point
Post-launch technical debt weighed down sales. Products were only published in the store without being prepared for sale. E-commerce traffic was nearly nonexistent. Google Ads was not in use. Klaviyo was not in use. The newsletter was not utilized.
Background and client
Company: KP Fishing Industry: Specialty store for fishing gear and equipment
Challenges
Post-launch conversion and content gaps. Lack of traffic. Absence of automation and advertising.
Solution
A complete development plan was created to improve the e-commerce sales process from the homepage to product pages. The client was guided to prepare products for sale. A Google Ads account and Merchant Center were set up to support objectives. Klaviyo automations were planned and implemented according to best practices. Weekly newsletters were introduced to support sales. Monthly data analysis was initiated to identify growth opportunities.
Implementation
Optimization of the conversion path and product presentations. Building Google Ads campaigns and feed management. Implementation of email marketing automation and newsletter strategy.
Results
Monthly sales grew 4x. Google Ads sales increased by +267%. Sales from automations grew by +167%.
Learnings and benefits
The quality of product presentations and the conversion path has a direct impact on sales. Properly structured advertising and automation enable rapid sales growth.
Final summary
The collaboration delivered significant sales growth for KP Fishing and elevated the online store to a completely new level, as basic processes, advertising, and automation were correctly built from the ground up.
Final summary
The collaboration brought significant sales growth to KP Fishing and took the online store to a completely new level, as basic processes, advertising, and automation were correctly built from the ground up.
Ongoing monthly actions in continuous cooperation
Monthly data analysis of key metrics
Bi-weekly development meeting
Ongoing optimization of Google Ads campaigns
Development and segmentation of automated communications
Villi leads and delivers ecommerce growth as a whole. We bring strategy, data, technology, and execution together into one operational model focused on developing your business – not just visibility or campaigns.
