Poor SEO, scattered automations, and limited ad budget
Start of cooperation
December 2022
E-commerce revenue before cooperation
7 000 €/mo
E-commerce revenue now
85 000 €/mo
How did a carefully crafted advertising strategy take Fiksuapteekki's sales to a new level?
Starting point
Traffic was not scaled. Google Ads existed only with a very small budget. SEO was minimal, and no real strategy had been developed.
Background and client
Company: Kemin Luontaistuote ja Hoitola Oy (under the Fiksuapteekki brand) Industry: Online and retail sales of natural and wellness products
Challenges
Small advertising budget and its underutilization. Interrupted or minimal SEO. Fragmented automations that reduced efficiency. Low sales.
Solution
Best practices in Google Ads were implemented, and a systematic ad account growth was initiated, including budget increases. Tactical content production and technical SEO were launched. Automations were consolidated in Klaviyo, resulting in clearer communication and improved efficiency.
Implementation
Google Ads account optimization and controlled ad budget growth were initiated. Tactical content and SEO development work was carried out. Email marketing automations were centralized into a single system (Klaviyo).
Results
Sales increased eightfold. Sales from Google Ads grew by 1,000% (10x). Automations now generate more than double the sales (+105%).
Learnings and benefits
A data-driven strategy and systematic optimization delivered clear, measurable results. The comprehensive approach combined advertising, SEO, and automation into a seamless whole.
Final summary
A clear strategy, a strong combination of advertising and SEO, and effective automation generated significant sales growth and established the online store as a key revenue source.
Final summary
A clear strategy, a strong combination of advertising and SEO, and effective automation created significant sales growth and positioned the online store as a key revenue source.
Ongoing monthly actions in continuous cooperation
Monthly data analysis of key metrics
Bi-weekly development meeting
Providing support to the client's team on questions and tasks
Continuous development of e-commerce functionalities
Overseeing Google services development and operations
Growing the newsletter list through various strategies
Villi leads and delivers ecommerce growth as a whole. We bring strategy, data, technology, and execution together into one operational model focused on developing your business – not just visibility or campaigns.
