Car audio, speakers, amplifiers, sound system solutions
E-commerce platform
WooCommerce
Customers
B2C
Main challenges
E-commerce development debt and non-existent sales growth
Start of cooperation
January 2024
E-commerce revenue before cooperation
89 000 €/mo
E-commerce revenue now
150 000 €/mo
How was Fanatic Audio's development debt addressed and sales driven to growth?
Starting point
The online store had accumulated technical debt. Partners had become disengaged. Sales were not growing as expected. The analysis revealed significant areas for improvement.
Background and client
Company: Fanatic Audio. Industry: selling car audio and sound system products online and in physical stores.
Challenges
Technical debt slowed down updates. Previous partners did not advance development. Sales had stalled.
Solution
E-commerce development priorities were set across different areas. Concurrent development work was started in Klaviyo, conversion optimization, paid advertising, and organic traffic. A newsletter strategy was created, which was implemented in-house. A profitable, scalable growth model was built.
Implementation
Development across multiple areas was implemented simultaneously. Google Ads campaigns were built and optimized with a results-driven approach. Conversions were improved through the checkout flow and content. Email marketing automations were centralized in Klaviyo.
Results
Sales grew by approximately +67%. Google Ads generated approximately +45% more revenue. Google Ads ROAS doubled: 20x → 40x over the year.
Learnings and benefits
When multiple development initiatives are launched in parallel based on clear prioritization, rapid and profitable growth can be achieved. Partner activity and results-orientation are key to ensuring long-term development.
Final summary
Fanatic Audio's growth is based on comprehensive e-commerce development, combining advertising optimization, conversion improvement, and enhanced email marketing.
Final summary
Fanatic Audio’s growth is based on comprehensive e-commerce development, where advertising optimization, conversion improvement, and email marketing enhancement were combined.
Ongoing monthly actions in continuous cooperation
Monthly data analysis of key metrics
Bi-weekly development meeting
Ongoing optimization of Google Ads campaigns
Further development of conversion optimization
Development of newsletter strategy and automations
Villi leads and delivers ecommerce growth as a whole. We bring strategy, data, technology, and execution together into one operational model focused on developing your business – not just visibility or campaigns.
